지역 관광 수요분석을 통한 관광 목적지 변화와 방문 특성 비교: 충청남도를 중심으로

This study explored the trend of new destination for regional tourism in a local province. Data were collected from the Tourism Knowledge Information System(TKIS). Two Database were employed in this study: the Reported Visit Data of Tourism Destination(2005-2011) and the National Travel Survey (2009-2010). This survey shows that new tourism destinations in Chungnam Province have increased 70.4%. All of the current tourist destinations are included in the survey as well. The tourist increasing rate is only 16.5% higher overall. This means that Chungnam Province should increase its attractiveness and work to actively develop new tourist destinations. The study also says that good places for people health and healing like hot spring resorts and spa, theme parks, and zoo, located in northern Chungnam, need a marketing strategy for FIT tourists. It is also important to note that family unit tourism is more popular than FIT in historic sites such as Baekje/"Naepo"/the Confucian cultural areas. And it's necessary to expand the FIT market for experience tourism programs including local festivals, Farm Stay, etc. Policy and marketing implications and suggestions are provided for Local Government.