시장지향성이 조직몰입과 조직충성도에 미치는 영향: 호텔기업을 중심으로

This study tried to verify the influence how the market orientations affect on organizational commitments and organizational loyalties, it is an essential factor for the organization management in the hotel industry. Also, the practical analysis has been done by hotel employees located in Seoul to cross-check how the organizational commitments affect on organizational loyalties. The results of the practical analysis discovered that the market orientations make an influence on organizational commitments and organizational loyalties. And also, the organizational commitments affect on organizational loyalties. The results of this study brings up the new direction in ways of the organization management in the hotel firms.