외식상품 관여도 수준에 따른 스마트폰 외식정보 서비스품질이 사용자만족 및 충성도에 미치는 영향에 관한 연구

The Purpose of this study was to identify the effects service quality of food service information on smart phonehas on users' satisfaction and loyalty. This study also examined the moderating effect of food product involvementon the relationship between service quality of food service information on smart phone and users' satisfaction. Asurvey was conducted from June 1 to August 31, 2012. A total of 326 questionnaires were collected and 255questionnaires were used for data analyses. The results of this study are as follows: First, it was found that factors of food information service quality onsmart phone are information quality, efficiency, functionality, responsiveness, empathy, and ubiquitous accessibility. Second, information quality, efficiency, responsiveness, and empathy factors had positive significant effects on users'satisfaction. Particularly, information quality had the most significant impact on users' satisfaction, followed byefficiency, empathy, and responsiveness. Third, it was found that the users' satisfaction had a statistically positiveeffect on their loyalty. Finally, the food product involvement found to have the moderating effect on the relationshipbetween empathy and users' satisfaction.