he Effect of Messages on Healthy Menu Items An Elaboration Likelihood Model Perspective

The main purpose of this study is to examine the effects of healthy food messages on menu promotion with considering customers' two different mind sets based on the ELM model. After panel discussions, the two types of menu descriptions were randomly assigned to 48 participants. The results of two-way ANOVA show that customers thinking in a central way are more likely to be influenced by types of menus. In addition, the findings also show the relationship between types of menu descriptions and the way of thinking about the changes of intention to purchase healthy food.