Technological and non-technological innovations in B2B mobile services in Korea

This article examines the characteristics of business-to-business (B2B) mobile services inKorea in order to identify technological and non-technological innovations. A statisticalanalysis of 242 services was done to characterize B2B mobile services in Korea. Subsequently, service products were grouped into seven types based on servicecharacteristics: mobile office/education solutions, network solutions, multimedia broadcastsolutions, business analytical solutions, security and safety solutions, payment processingsolutions and machine-to-machine (M2M) solutions for facility management. From acharacteristics-based approach, ‘new’ service characteristics after 2009–2010 are linkedwith radical innovation while service characteristics prior to 2009–2010 (but have been‘improved’) are linked with incremental innovation. A combination of ‘improved’ and ‘new’service characteristics are linked with semi-radical innovation. Subsequently, incremental,radical and semi-radical innovations were distinguished. From the perspective of nontechnologicalinnovation, recombinative and customized innovations were identified to focuson the direct competences of service providers and users.