The Effect of Perceived Corporate Social Responsibility on Hotel Employee’s Attitude and Behavior toward the Organization

This study seeks to explore how corporate social responsibility (CSR) activities are perceived by employees and how the perceived CSR influences on employees’ organizational attitude and behavior in the hotel context in the Republic of Korea. Non-management employees from five hotel properties in the Republic of Korea were selected as study samples and structural equation modeling (SEM) was used to test the hypotheses. This study revealed that CSR was an antecedent of affective organizational commitment (AOC) and organizational citizenship behavior (OCB). CSR perceived by employees showed an indirect effect on OCB through a full mediation of AOC, indicating that employees who believe that their hotel has a strong commitment to community outreach and charitable giving are more likely to engage in OCB. This study focused on the social dimension of CSR and the hypotheses were tested on four- and five-star hotels operating in the Republic of Korea. The findings have implications for promoting positive employee attitude and behavior through active CSR initiatives and intra-firm communication efforts by hotel firms. This study is one of the pioneering studies that empirically investigate the antecedent role of corporate social responsibility on employees’ attitude and behaviors in the hotel sector.