베트남 전자상거래 현황과 우리나라기업의 진출방안

Vietnam's economy has grown annually by about 8%, the economic environment is improving. Vietnam's economic growth in Southeast Asia, as well as paying attention to the world economy. Vietnamese economy after WTO accession, due to the aggressive foreign trade policy, trade expansionand economic performance in order to maximize e-Commerce adopted by the government to be amajor policy development. This Papers problems which prevent the development of Vietnamese e-Commerce. These problems areincluded: Law and regulations on e-Commerce of Vietnam are still not improved. The standardization ofthe e-Commerce has not been created, there is not the regulations on information criminal. The information infrastructure of Vietnam is still low compared with regional countries, thepopularization of computer is low, unstable and slow internet connection, weak payment system, lack ofthe distribution system. And the consumer consciousness of most Vietnamese are still familiar totraditional business and payment system. Government quickly improves the legal framework for e-Commerce, government should combine withthe central bank to overcome the barriers in the electronic payment system, and carry out theinformation popularization to the people about internet. Enterprises should be more dynamic in productdiversification on internet, introduce effective marketing policy, the support policy for consumers, theenterprises should contact together to build their own distribution system. Finally, this paper analyzes the status and problems with e-commerce in Vietnam in order to derivehow the literature was adopted. Also Korea companies when entering Vietnam expansion schemes wereproposed.