컨벤션센터의 사회적 책임활동이 참가자의 관계가치, 정서적 몰입, 미래행동의도에 미치는 영향

This study is intended to find out the structural relations of all factors involved comprehensively by dividing social responsibility of convention centers into sociocultural responsibility, indirect social responsibility, and economic social responsibility and then identifying the effect of those sub-factors on participants’ relationship value, which is further examined in connection with relationship-oriented affective commitment and future behavioral intention. To confirm the effect relationship of social responsibility of convention centers on relationship value, participants’ affective commitment, and behavioral intention, this study establishes the relationship through reviews of previous researches regarding social responsibility (sociocultural responsibility, indirect social responsibility, and economic social responsibility) of convention centers, the importance and concept of relationship value, affective commitment, and behavioral intention. Furthermore, the effect relationship of social responsibility as an exogenous variable on each of relationship value, affective commitment, and future behavioral intention is identified. Meanwhile, among sub-factors of social responsibility, sociocultural responsibility has no effect on relationship value, invalidating the results previous researchers have suggested.