디자인브랜드명성지수(DBRQ)를 활용한 디자인 기업온라인 컨설팅 툴 개발 연구-Smart Device Tool을 중심으로-

As the way to overcome the cap between growthof new technology and technology acceptance, creatingnew service is not just one of elements required butan essential element while currency situation whenproduct life cycle have shortened and value-added havebeen reduced. Under such circumstances, providercentered value creating system have been acceleratedto product-service fusion system and further tocustomer centered system rapidly. Especially, As theweight of intangible assets element become rising up,the practical and theoretical interest about intangibleassets of companies is increasing. For example, in case of United State, the proportionof intangible assets in a company value was just 38%in 1985, but in 1995 it was increased to 65%. In this regard, Stewart(1997)said that the tendencyto increase intangible assets will be sustained in thefuture. In this paper, we provide design consultingsolution regarding DBR based on the design forconsulting practices applied to analyze the customer’sneeds that provides a method for the visualization ofthe design target. Accordingly, this paper will examine and suggesta DBR consulting tool for design company, As part ofour initial efforts, a comprehensive review on existingliterature on DBR has conducted. As design companies have difficulty of finding outdesign consulting methodology problems, this studytried to have smart on-line solution for this currentsituation that many of them have difficulties in designconsulting projects. First of all, this study tried to seek the patternedtools for measuring DBR(Design, Brand, Reputation)abilities and furthermore presented solution fordirection to design consulting companies. This research, therefore, will have implications inonline DBR tools to help to consulting for designcompany.