디자인 경영자의 리더쉽을 위한 필수적인 네 가지 요소인Skill, Technique, Ritual, Habit의 중요성 연구-디자인 전문 종사자들을 중심으로-

Corporate in the modern society leverage designto be more competitive to an extent where the term"Creative Economy" has become a buzzword, howeverDesign Thinking is still at a concept stage. In reality,it takes considerable amount of time to make DesignThinking that is essential for design management, one’sown. In order to help entry-level designer to achievethis; we interviewed designers from variousoccupations, with various experiences. Then based onthe experiences, we categorized them into four differentbehaviors to collect qualitative data. By observing andinterviewing designers in Korea, we were able tocategorize the common behaviors into skill, technique,ritual, and habit category. moreover, we also comparedexperienced designers with ten years or more tenureto less-experienced designers with one to three yearsof tenure to analyze what these designers hold in eachof the four category. Skill can be improved by managingtime and project, and one can strengthen aprofessionalism. Technique is the most optimal tool thatcan help visualize one’s vision and provide scenarios ofservices and products to designers who thinks withhands. Ritual helps designers to understand trends inone’s field and helps gain an ability to forecast a direction. Habit help designers to understand current issues suchas; politics, economy, society, and culture, and fostersethics of designer. Additionally, Habit help designers togain a perspectives and inspiration through various typesof experiences. A balance of these four behaviors arerequired in order to leverage the design thinking, toimprove and strengthen design management. Thereforeat this juncture, we need to cultivate a well-balanceddesign manager, and we have to create a managementgroup that can practice design thinking rather thanfocusing on just one or two star designers. In order fordesingers to become a design executive with rightleadership skills need to start practicing designthinking, and need to put in an effort to become “Thinklike a desinger”