디자인기업 가치 창출의 특성

This article has the goal to examine the nature of value creation by design business. First, the definition of design business and its three types were described, and then the management of domestic eight design businesses were interviewed with main questions from a business model framework. The result of the interviews were reviewed by the qualitative content analysis method. The conclusion of the reviews is as the followings. Main process of value creation by Korean current design business follows the general design process, that consists of understanding and prototyping phases by small number of self-motivated design staffs, who has sincere manner with various simulation tools. The value created by them is mainly about form value, but it has expanded to the innovation value and intangible value. Design businesses are commencing to adapt the change of business environment. Though the customers of design business varies by the change of design discipline, design, the distribution channels of design business are too simple to correspond its customer’s various needs. To be out of the current difficult practice that only has to follow customer's request, design businesses need to take more proactive role based on their artistic characteristics, or more business-like attitude. This value-creation oriented research helps us to understand the holistic realm of design business better than what past segmented research did. It would be helpful to establish internal strategy and external policy for future design businesses.