프랜차이즈 커피전문점 이용고객의 정(情), 관계결속 및 장기관계지향성 연구

This study is to determine of frequency of use and Long-term relationshiporientation the franchised cafes and their customers' Cheong, RelationshipCommitment. I drew the conclusions based on the survey conducted for theoreticalconsideration and actual investigation with 309 customers who used such franchisedcafes more than 5 times in Seoul, Daejon, and Daegu. Based on the theoretical consideration and actual investigation of the results, I cansuggest the following conclusions. First, the intimacy, hospitality, and sensibleemotions that a customer experiences in a franchised cafe have a direct impact ontrust and engagement in the relation. Second, such trust and engagement that acustomer has against a franchised cafe have a direct impact on Long-termrelationship orientationThrough the objective study, I could see that emotional sustainability-orientedservices are the core marketing strategy in a franchised cafe management.