국내 소셜커머스 업체의 아웃도어스포츠웨어 매매계약과 채무불이행에 대한 법적인 함의

When the debtor and the creditor approached a legal sales' contract agreement or a bilateral sales contract agreement, legal responsibilities and obligations are forced to keep by civil law. However, if the debtor and creditor failed to finish successfully their reasonabilities and obligations according to contracts, the non-performance of obligation, involve the delay and the impossibility of performance and non-performance, would be built automatically. Recently, this theory became an actuality in social commerce market in Korea with a super high priced outdoor sportswear brand. The purpose of this study was to analyze a sales' contract case of a social commerce company against online innumerable customers for a super high price outdoor sportswear. The results of this research would contribute on the secure of customer's basic rights for consumptions and several political and managerial suggestions for recurrence prevention was proposed.