외식 프랜차이즈 교육프로그램이 교육유효성 및 관계성과에 미치는 영향

The purpose of the concerned study was to understand how components ofeducational programs which headquarters of franchises would conduct targetingowners of the franchises affect educational effectiveness and relationship performance,proposing ideas to help the headquarters build up constant relationships with theowners of the franchises as the headquarters design any efficient educationalprograms. The findings of the research are summarized as follows. First, of all the components of the franchise educational programs, everything,except for the instructor, from the teaching method to teaching contents andeducation management was observed to have a statistically and significantly positive(+) influence on the educational effectiveness. Second, the educational effectivenesswas confirmed to be positively (+) related to the relational continuance intention andrecommendation intention as in the relationship performance.