스마트 TV 서비스 시장의 경쟁과 규제- 망 중립성 논의를 중심으로 -

Smart devices such as smartphone, smartpad and smart TV, which are operated with Android or iOS and are able to use the application and web content, make our lives easier and change the market situation. The regulation to the smart devices, especially smart TV is still problematic. Smart TV is one of the device for receiving the linear broadcasting, as well as for viewing internet based contents when connect the internet line. Sometimes smart TV can give a heavy burden to the internet network during transmitting the internet based contents such as movie, games. But the network provider, who are strongly regulated as common carrier, want to maintain the quality of services. The problem of the net neutrality occurs such interest conflicts. The regulator insists that the network should be provided transparently and without discrimination. But discussing the network neutrality should bear the competition of the market and the relation between the sector specific regulation and common competition regulation in mind. And the regulation of the smart TV should find out the appropriate regulatory measures among the existing regulatory frameworks in the broadcasting and telecommunication. And regulator must set the legal standard about measuring the quality of network traffic overload, priority of the data transfering and proper network fee and rate. KFTC should evaluate any discriminatory access in relation with the ‘competitive necessity’. For the progress of the smart technology regulators and competition authorities need to work together to regulate this sector.