공정성과 프라이버시 계산의 관계가 정보제공의도에 미치는 영향에 관한 연구 : 스마트폰 위치기반서비스 사용자를 대상으로

This study suggests a research model based on privacy calculus theory to clarify antecedents that influence the intention to disclose personal information of LBS users. Privacy calculus theory is based on the risk-benefit tradeoff analysis in the economics’ perspective. That is, people are willing to disclose personal information when benefit in return for personal information is higher than risk. This study extends the privacy calculus model to explore the role of justice constructs. It attempts to clarify the relations of justice and privacy calculus, and also clarify the moderating effect of threat assessment in the relations between justice and privacy risk. According to the result of empirical analysis, it was founded that all relations in the research model were statistically significant. The distributive justice had a significant explanatory power to privacy benefit and also procedural justice and interactional justice had it to privacy risk. And it showed that the effects of procedural justice and interactional justice on privacy risk were moderated by threat assessment.