환경-경쟁전략 적합성 및 협력-경쟁전략 적합성이 기업성과에 미치는 영향 : 삼성전자 협력사를 대상으로

This research attempts to analyze the impact of cooperative relationshipwith large prime enterprises on the competitiveness of small and medium-sizedcompanies by focusing on strategic fit. For this, hypotheses were suggested and testedfor 90 top-tier suppliers of Samsung Electronics. According to the empirical analysis,it was revealed that the intensity of cooperation including technology, manpower,finance and sales, which reflects a behavioral aspect of cooperation, has a differentimpact on the competitiveness depending on competitive strategies. Particularly,cooperation in technology and manpower had positive relations with all competitivestrategies, which implicates that cooperation in technology and manpower is moreimportant for small supplier companies to implement competitive strategies effectively. The quality of cooperation including future orientation and win-win relationships,which reflects an attitudinal aspect of cooperation displayed a positive relationshipwith all competitive strategies. Therefore, when it comes to the cooperation betweena large prime enterprise and small suppliers of it, it is important to consider bothbehavioral and attitudinal aspects. Moreover, both environment-strategies fit andstrategies-cooperation fit appeared higher in the high performance group than thatin the low performance one. This result shows that fit not only between environment and strategies but alsobetween strategies and cooperation has a positive influence on the performance ofsmall supplier companies. Accordingly, this study argues that in addition to employingcompetitive strategies suitable to the environment, cooperation with a large primeenterprise has a significant effect on the competitiveness of small and medium-sizedcompanies.