외식 프랜차이즈 시스템에서 가맹점주의 만족이 고객가치와 고객만족에 미치는 영향

Franchisee satisfaction has become an important issue for business practitioners as well asacademics and is an important factor in determining a major part of an organization’s performance,especially in business franchise systems. In this study, it analyzes how satisfaction of franchiseereflects over perceived customer value, satisfaction and repurchasing intention. As a result of thisstudy, satisfaction of franchisee has effect over customer value, satisfaction and repurchasingintention. The theoretical implications of this study are as follows. it has structured the relationshipbetween the customer and satisfaction of the franchisee. Also, it is meaningful that it has structurallyunderstood through analyzing a big framework that consists of franchisee satisfaction, the customervalue, the customer satisfaction, and the customer repurchase intention. In further study, in order toperform deeper research over the relationship between satisfaction of franchisee and customer value,it is necessary to collect longitudinal information and utilize such information.