담배광고 목격경험과 담배회사의 사회공헌활동에 대한 선호도가 청소년의 현재 흡연과 미래 흡연의도에 미치는 영향

Purpose: To evaluate the influence of experiences of witnessing tobacco advertising and preferences of tobaccocompanies' social responsibility (CSR) on current and future smoking intentions in adolescents. Methods: Datawere collected from 700 adolescents living in Korea representing 7 metropolitan cities and 8 provinces in the methodof proportional random sampling. The Gallup's data collection system was adopted using 1:1 face to faceinterviews. The witness of tobacco advertising was determined by 'yes', or 'no' responses to three survey itemsand to four survey items for preferences of tobacco CSR. For statistical analysis, x2 test, Fisher's exact test andlogistic regression were used. Results: 98.4% of the adolescents had experiences of witnessing tobaccoadvertising. POP (OR=103.44, 95% CI: 8.22~1301.45) and magazine advertisement (OR=6.07, 95% CI: 1.34~22.58) had a significant effect on their current smoking. Also, POP (β=.24, p<.001) and movie advertisement (β=.42, p<.001) had a significant effect on their future smoking intentions. As for the preferences of tobacco CSR,cultural-art support activities (β=.15, p=.025) and environmental purifying campaigns (β=-.15, p=.034) had a significanteffect on their future smoking intentions. Conclusion: Witness of tobacco advertising and positive responsesto tobacco CSR are associated with current and future smoking intentions in adolescents.