국내외 석유기업들의 그린마케팅 전략과기업의 사회적 책임에 관한 연구 및 시사점
Case Studies and Implications on Green Marketing Strategies and Corporate Social Responsibilities of Oil Companies in Korea and in Foreign Countries
이상하(부산대학교); 하충룡(부산대학교)
10권 2호, 883~912쪽
초록
Recently, Oil Companies in Korea and in foreign countries have conducted the green marketing strategies fortheir corporate images and creating value-added. This phenomenon reflects concerns of the environment bycitizens, consumers and the green lobby. Green marketing closely relates to Corporate social responsibility (CSR). Oil companies ease resistance of thegreen lobby and citizens by utilizing green marketing strategies and they also attempt to create a value-added. This study analyzes the latest cases of the oil companies which conduct the green marketing strategies inKorea and foreign countries. and it provides trends on green marketing and implications on corporate strategiesof the oil companies.
Abstract
Recently, Oil Companies in Korea and in foreign countries have conducted the green marketing strategies fortheir corporate images and creating value-added. This phenomenon reflects concerns of the environment bycitizens, consumers and the green lobby. Green marketing closely relates to Corporate social responsibility (CSR). Oil companies ease resistance of thegreen lobby and citizens by utilizing green marketing strategies and they also attempt to create a value-added. This study analyzes the latest cases of the oil companies which conduct the green marketing strategies inKorea and foreign countries. and it provides trends on green marketing and implications on corporate strategiesof the oil companies.
- 발행기관:
- 한국무역연구원
- 분류:
- 무역학일반