설득 커뮤니케이션으로서의 모션 인포그래픽 디자인 가이드라인

In recent decades, the advancement of digital technology has exponentially increased the amount of information that individuals can consume in everyday life. As we have felt a growing need for a more efficient and effective way to communicate information, infograpic has emerged as one of the means of communication that effectively convey information. Despite the growing interest and need, we still lack research on infographic from the perspective of persuasive communication. The purpose of this paper is to present design guidelines for creating motion infographic works by examining motion infographic as persuasive communication. This paper begins to study concepts of persuasion, communication, infographic, and introduces to a theoretical framework based on Ann Tyler’s three kinds of persuasion in communication design. Next, three kinds of design guidelines for motion info graphic - information selection and credibility, storytelling for progressive persuasion, use of visual effects - are identified to illustrate different ways of persuasion through the analysis of examples. In addition, each design guideline is applied to designing a motion infographic work that presents problems and issues with child soldiers. This work contributes to design research, practice and education by providing a theoretical framework and a design guideline to produce motion infographic for persuasion. Also, the concepts and guidelines presented in here are also applicable to designing effective and persuasive means of communication in other contexts of persuasive communication such as public relations or marketing.