PSS 디자인 프로세스를 활용한 서비스디자인 개선안 연구

The structure of industry is currently shifting from the manufacturing industry focusing on goods production to the service industry merging and combining service and marketing. The companies are placing a higher value on the area of service to gain a competitive edge with the creation of a new business model. but beside of many manufacturing companies, Design companies do not have or develop a strategic product-service design process. In keeping with these changes in the structure of industry, this study uses 'Product-Service Systems design(PSS) Research' that is widely researching and developingby cooperating CDI at Sungkyun-Kwan Univ and applied the 6 stages of modeling development system of PSS design process to the manufacturing of refrigerators. The stages applied are the gathering of consumer/user needs, drawing of target values based on E3, identifying interested parties and analyzing PSS behavior and the generation of scenarios leading to the creation of service design concepts. the field of goods design to be researched is extended to the area of service design and various interested parties surrounding the refrigerator market are identified while the interested parties' needs are gathered. Refrigerator users were discovered to want cleanliness of a kitchen space which is directly connected to the necessities of life, as well as systematic and professional cleaning and management of a product which was used. Also, they had strong needs for reducing food waste as much as possible by recognizing the expiration date of food materials. Based on these facts, smart app service in which a refrigerator care service and a refrigerator product are linked with each other was designed. Tailored service in consideration of the life pattern of each of the users who use the product can be offered to users. The needs of the users are categorized and analyzed to suggest goods design features maximizing the user's experience and improvements in the new future service design of refrigerators.