IPA분석을 통한 프랜차이즈와 개인브랜드 외식업체의 선택속성 차이분석

The purpose of this study is examines the effect of Importance-Performance Analysis of selection attribute for users on foodservice Comparison of franchise and individual brand. In order to meet its purpose, we surveyed 200 customers who have visited franchise and individual brand in korea. The results are as follows: First, Selection attribute for users on foodservice of franchise and individual brand are unlikely. Second, Pre-founder due to limited resources and capital, is selection and concentration on attribute for users on foodservice. Third, Franchise system is difficult to respond quickly on changes in the external environment, This point is successful strategy to individual brand. Lastly, Government policy is to support a strong franchise development and individual brand foodservice on management consulting and training support. This study is confirm that each different strategy to franchise development and individual brand development.