제조 기업이 선택하는 전자상거래 유형 구분의 틀: 공급업체와의 전자상거래를 중심으로

Based on the levels of inter-organizational information flow and the degrees of suppliers’ power, this study aims to develop a framework useful for classifying four types of the buyer’s e-commerce strategies in manufacturing firms: e-marketplace, e-partnership, e-procurement and supplier’s e-marketplace (e-distribution). We adopted a multi-methodological approach by mixing both qualitative and quantitative methods. After developing a framework, through the cases of Cisco, JAL, Toyota Motor, KIST, AMP, and 3M, this paper aims to confirm the actual existence of the four forms of e-commerce. The results from the cases supported the four types of e-commerce strategies in manufacturing firms. With the empirical data, we also demonstrated the configuration of the framework and the four types of e-commerce strategies, and identified the characteristics (i.e., size, age, actual adoption rate of the each type of e-commerce, and supply-chain performance) of the organizations employing each strategy.