집단적 자아정체성, 사회적 교환관계 인식 및 친사회적 행동의 관계

This study investigates the effects of self-identity and the perceived social exchange onprosocial behaviors, the effects of self-identity on the perceived social exchange, and themediating effects of the perceived social exchange on the relationships between collective identityand prosocial behaviors. Our findings show that collective identity is positively related to prosocial behaviors(cooperative behaviors and voice). And individual identity is positively related to voice, andrelative identity is positively related to collaborative behaviors. Collective identity is positivelyrelated to the perception of social exchange. The perceived social exchange mediates the effectsof collective identity on prosocial behaviors. The relationship between collective identity andcooperative behavior is partially mediated by the perceived social exchange, and the relationshipbetween collective identity and voice is fully mediated by the perceived social exchange. These results suggest that the levels of self-identity are important predictors of prosocialbehaviors within work organizations, and identify that collective identity plays an important role indeveloping the perception of social exchange. These results suggest that the perceived socialexchange relationship serves as an important mechanism through which collective identityinfluences prosocial behaviors. This study discusses the implications of our finding for theory andpractice and provides suggestions for advancing theory and research in the future.