디자인 선호도 조사에 의한 양말 디자인 개발

The purpose of this study is to develop high-valued added socks by utilizing consumer designpreference research in design. The study was performed by investigating literatures including previousstudies, and researching the recognition and design preference of consumers. As a finalstep, socks designs were developed to reflect the results of the research. Gender differences havebeen found in the choice of socks. Women put more importance to the design, color and trendand prefer geometric, animals and plants patterns, and unique images compared to men. Interms of fashion interest level, 'high' group preferred design, color, and trend than 'middle' and'low' group, and also preferred geometric, abstract patterns. Women’s and unisex socks were designedfor people in their 20s, the age group with the highest level of interest in fashion, aftertaking results of the consumer design preference research into account. Main themes for thelady’s socks are ‘Soft Shape’ and ‘Line Composition’ in order to express delicate, soft sensibility. For the unisex socks, ‘Daydreamer’ and ‘Free Zone’ are the themes used to express young energyand the sense of freedom. 12 styles were developed by creating 3 styles per theme usingPhotoshop CS5 and Illustrator CS5 programs. As a result, it is confirmed that design strategies insegmented market are necessary for the high-valued added products. Also, the understanding ofchanges in consumer’s tastes and needs through regular market research is needed for the competitivesocks design planning.