지방공기업의 CSR 경영전략: SH사례를 중심으로

One of the most distinctive characteristics that has occurred in the Korean local public enterprises is that the publicness has been institutionalized with management system of local public enterprises. In line with this, all local public enterprises face a common urgent challenge which requires the social responsibility to residents and citizens. For that purpose, it is recommended that local public enterprises play a central role in carrying out important local social capitals along with raising the capacity of local public enterprise's responsibility to actively cope with the local community's demands and to improving the public spirits. Having acknowledged that local public enterprises are substantially required to grip their social responsibility, this study puts principal research objective on groping for strategies to efficiently actualize the social responsibility of local public enterprises. As the ultimate goal of the local public enterprises changes from profit maximization to the value maximization, managers come to have an interest in the local community's value. The term of Corporate Social Responsibility(CSR) where is wide spreading in Local Public Enterprises. CSR is dealt with as an indicator how much the local public enterprises contribute to the local society. CSR also serves an index for evaluating the responsibilities which the local public enterprise should behave by the request of local society. According to the case study(Seoul Housing), CSR plays a central role in accomplishing the essential goal of SH, CSR activities proved to be inadequate for prospective management system of local public enterprise. It is desired that reorganization to a new structure should be to increase harmony between the goal of CSR activities and the inner system of CSR, to increase the cooperation with diverse stakeholders, to create job's opportunity, finally to improve the value of local public enterprise.