A Study on the Application of Design Thinking for Creative Ideas in Entrepreneurship Studies

The core of Entrepreneurship studies is to discover new business through creative ideas and achieve the yield of high-efficiency compared to investment. The development of research and education programs for young people envisioning start-ups to discover business ideas and new business opportunities through creative thinking is needed. In venturing entrepreneurship studying start-up in various fields, the solution to this problem can be found through fusion and new understanding on design playing a creative role in industries. In order to combine Design Thinking in venturing entrepreneurship for creative business ideas, this study performed studies of three steps. The first, the need to strengthen creative thinking is examined by analyzing the creative characteristics and current status of entrepreneurship education programs and research topics. Second, it provided a methodological point of view that can be applied to venturing entrepreneurship by analyzing the creativity and process of Design Thinking which is one of the design methodology. Third, the possibility that Design Thinking can be converged to the role of business idea plan through creative thinking and exploration of business opportunities was presented and an case study was demonstrated for business creation with Design Thinking.