브랜드 콜라보레이션 마케팅을 통한 디자인호텔의 실내디자인에 관한 연구

The rapid growth of economy improves not only the life quality of people in thismodern society but also standards of value in connection with how those peoplewould spend money as they engage in various leisure and cultural activities. Thatbeing the case, hotels are currently changing into places of new conceptsdepending on those new lifestyles of these people, and in those new places, peoplecan entertain and experience as enjoying cultures. The marketing collaboration ofthe hotels with brands can be used as a more inclusive way to enhance brandimages. In addition, as having infinite possibilities of the collaboration's being ableto create a new-concept space with an identity of a brand included, thiscollaboration makes it possible for the design hotels to decorate their interior spacesdifferently from those of other hotels. In the light of that, the brand collaboration isbasically divided into three groups which are the fashion collaboration, thetechnique collaboration and the designer collaboration, and the brand collaborationis also able to express the interior spaces of the design hotels as working on thosesix components, such as reproduction, events, alteration, messages, culture andimage. After all, through the brand collaboration marketing, this thesis expects aninterior design of a new-concept design hotel which would play a role as a complexcultural space.