Role of Design in Forming Consumer Relationship with Information on the Back Side of Package

In many areas of consumerism, design is becoming the core element that captures consumers’ attention and leads them to a product or service. Not only this, but design is also playing an important role in communicating facts and informing consumers of a specific product or service. This research proposes a harmonious and efficient way of communicating various information shown in the back of the package. Back of the package designs are usually filled with overflowing information. Main information presented in the back of the package are categorized into nutrition facts, main ingredient information and ‘how to’ information, according to how consumers recognize information. This research looks at the main information presented in the back of the package, and how and when consumers first start their relationship with these information, proposing an overall approach to consumer communication in a systematic manner.