황칠차 브랜드 아이덴티티 디자인 개발에 관한 연구

Brand design contains the image of the product and it is the important instrument of the product competitiveness. Understanding what consumers want is essential if a product is to sell well on the market. In the present age of culture and sensibility, some consumers attach more importance to the design rather than the quality of the product. Even if a product is identical, consumers’ choice may be based on brand name and design since consumers want to buy a product where both design and story are integrated into the design. To raise the credibility of the products I decided the brand name of the Chung Byung Suk's Dendro Panax Tee and developed five types of basic design system including symbols, signature, logo, and so forth. I also newly developed other designs related to the above basic designs, such as business card, stationery forms, souvenir, etc. In this applied system is focused especially on the package design. This study systematically attempts to delineate the general background and research process as well as the surveys, development and production in relation to the birth of the new Chung Byung Suk's Dendro Panax Tee brand named .