호텔 기업의 내·외부적 CSR 활동이 종사원의 공정성 인식과조직 신뢰, 조직 충성도에 미치는 영향

The purpose of this study was to identify the effects of internal and external CSR on hotel employees’ perceivedoverall justice, organizational trust and organizational loyalty. Data were collected from employees of 6 deluxe hotellocated in Seoul, Korea. During the 1-month period, from 1st August to 30th August in 2013, 300 copies of surveyquestionnaire were distributed, and 284 copies were finally collected. Excluding missing data, 260 usable data wereanalyzed. Results were computed using SPSS 20.0 and AMOS 18.0 statistical analysis programs. The results aresummarized as follows. First, The elements of CSR activities are divided into two factor, such as internal CSR andexternal CSR. It was based on previous research. Second, The Internal CSR has a positive effect on the trust andorganizational loyalty. Third, The external CSR has a positive effect on the organizational trust. However, theexternal CSR did not supported influence overall justice. Forth, Overall justice and organizational trust had positiveeffects on the organizational loyalty. The results suggest that internal CSR and external CSR have important effectson employees’ perception of overall justice, organizational trust, and organizational loyalty in the hotel industry.