베이커리 프랜차이즈의 지식경영요인과 몰입, 신뢰, 경영성과의 구조적 관계 연구

This study is intended to empirically verify the effects of knowledge management factors (knowledge transfer, sharing, and creation) between franchise chain headquarters and franchise chain retailers on trust, commitment, and management performance. The results of the empirical analysis are as follows:First, the model of relation between knowledge management and trust, commitment, and management performance was adequately examined. The relation model was largely found to approach the recommended standard and judged to be appropriate. Second, empirical analysis was made on whether knowledge sharing, transfer, and creation (which are sub-factors of knowledge management factors) would affect trust. Knowledge transfer and creation were proven to influence trust. However, knowledge sharing had no significant effect on trust. Third, according to the result of empirical analysis on whether knowledge sharing, transfer, and creation, which are sub-factors of knowledge management factors, would affect commitment, knowledge transfer, and creation did influence commitment. In contrast, knowledge sharing had a negative effect on commitment. Fourth, empirical analysis of the effects that trust and commitment had on management performance showed that both trust and commitment influenced management performance.