프로스포츠구단의 사회적 책임활동에 대한 스포츠팬의 지각 및 행동에 관한 연구

This study aims to assess the influential relations between professional sport teams CSR activities, teamreputation, social connectedness and behavioral intention. For this purpose of this study, the data of 247 universitystudents in their twenties who are interested in or haev ever participated in professional sports game swere collected and analyzed by convenience sampling. For the empirical study, frequency analysis, reliabilityanalysis and exploratory factor analysis were done by using SPSS17.0, in addition, confirmatory factor analysisand structural equation modeling were done by using LISREL8.5T. he results are as follows: First, teams CSRactivities have positive effect on its reputation. Second, teams CSR activities have positive effect on social connectedness. Third, teams CSR activities have positive effect on behavioral intentions. Fourth, teams reputationdoesn’t have positive effect on behavioral intentions. Fifth, oscial connectedness have positive effect on behavioralintentions