창조경제를 이끌 디자이너를 위한 통합적 스타트업 비즈니스모델 개발 - 린스타트업을 중심으로 -

A concept of creative economy, started as a national reconstruction project in England, has revived in Korea on 21C. As the existing concept of industrial society can’t remain any longer competitive and can’t create more jobs, John Howkins established the concept of creative economy. Hereafter, Richard Florida saw the new breed of creative class who are participating in the creative economy. A designer is becoming one of the main leaders on the new class. A designer needs to take charge actively in the changes of design environment and their roles under creative economy. This article suggests that the innovative methodology of design startup business for creative economy. Based on the core concept of entrepreneurship that a master of economics and creative disruption of Joseph Schumpeter advocated, the new methodology suggests to combine design thinking for creative and innovative idea, the agile development approach from IT development methodology, and the Lean Startup from business development. In the near future, the startup training program will be developed based on the holistic startup business methodology. Moreover, this is the first time to ever to undertake this type of work, the reference to other studies are very limited.