User Training and the Determinants of Intention to Use Personal Cloud Services
User Training and the Determinants of Intention to Use Personal Cloud Services
이민화(부산외국어대학교)
12권 3호, 111~132쪽
초록
Many studies have recently been conducted about cloud computing as a new paradigm. The purpose of this study is to understand the determinants of the intention to use personal cloud services and the effects of user training on those determinants. An experimental study employing 85 college students was conducted. The study results showed that perceived enjoyment and perceived ease of use are significantly related to intention to use personal cloud services; perceived enjoyment is also significantly related to cloud self-efficacy and perceived usefulness; and cloud self-efficacy is significantly related to perceived ease of use. The results also showed that user training significantly increases perceived enjoyment, cloud self-efficacy, perceived ease of use, and perceived usefulness. The study results would be useful information for personal cloud service providers who are willing to attract and retain their customers.
Abstract
Many studies have recently been conducted about cloud computing as a new paradigm. The purpose of this study is to understand the determinants of the intention to use personal cloud services and the effects of user training on those determinants. An experimental study employing 85 college students was conducted. The study results showed that perceived enjoyment and perceived ease of use are significantly related to intention to use personal cloud services; perceived enjoyment is also significantly related to cloud self-efficacy and perceived usefulness; and cloud self-efficacy is significantly related to perceived ease of use. The results also showed that user training significantly increases perceived enjoyment, cloud self-efficacy, perceived ease of use, and perceived usefulness. The study results would be useful information for personal cloud service providers who are willing to attract and retain their customers.
- 발행기관:
- 한국로고스경영학회
- 분류:
- 기타경영학