내부마케팅이 직무만족, 애호도, 기업성과에 미치는 영향 : 로지스틱회귀분석 방법을 이용

As interests in the management of government-owned corporation rise, in these days, debt reduction and normalizationof management of those companies have been proceeding under the lead of government. At this point, it isvery important to seek internal marketing method for improvement of internal employees’ satisfaction, loyalty and organizationperformance. This study analyzes impact of factors of internal marketing effect on organization satisfaction,loyalty and organization performance in the context of the domestic public companies, the Korea Electric PowerCorporation (KEPCO) and the Korea Water Resources Corporation (K-WATER)'s employees empirically. There are somesignificant differences between the two publics. It is proved that delegation of the authority influences on internal satisfactionand organization performance in the case of KEPCO, and education and training influence on internal satisfactionand organization performance in the case of K-WATER. On the other hand, in the case of K-WATER, any internalmarketing factors don’t influence on loyalty. The results of this study show somewhat different characteristics dependingon the characteristics of firm, however, it is expected that this study can be very useful in regards to similarpublic enterprises or businesses.