전통문화 게임 캐릭터의 디자인 사용자 평가 연구 -국내외 게임 캐릭터 디자인 선호도를 중심으로-

This study attempts to search character’s role andvisual property by collecting traditional culturecharacter and analyzing case. Survey method is toconduct three evaluation researches about preference oftraditional character design and effective deliverymethod of brand image through sensibility estimationof character and questionnaire survey. Through theresult of sensibility assessment on character,respondents recognized stimulant in four typesdistinctively. First factor of image factorial analysis has impliedas ‘use satisfaction’. Second factor of image factorialanalysis has implied as ‘purposefulness’. Third factorof image factorial analysis has implied as ‘popularity’. Fourth factor of image factorial analysis has implied as‘sensuous expression’. First, survey results about formshow that stability of overall type in game characterare important. Second, survey results about color show thatmellow warm hue has higher preference than cold color. We can produce considering this at design productionprocess. Third, survey results about sensuous expressionshow that we have to produce modern design anddesign character to come up with the character formthat would fit with their established image ofrespectability without complexity.