기업의 사회공헌활동(CSR)을 위한 윤리적 디자인 사례 연구-착한디자인 현상을 중심으로-

Today, a ‘good deed design phenomenon’ appearsacross the overall design, which practice design toperform social responsibility to beautify the world andcure the people. This good deed design phenomenonappears mainly with ethical design activity based oncorporate social responsibility (CSR). Hereupon, thisresearch aimed at classifying․analyzing theexpression tendency according to pattern by extractinggood design phenomenon as corporate ethical design. As the research method, this research investigatedrelated domestic major internet site information, D/Band network search, and literature search, e.g. book․publication including thesis and book, for theoreticalprogress regarding corporate social responsibility(CSR)and design case of analysis objectThe scope and content of this research wasdeduction of good design based on corporate ethicalbase, and interrelationship between good deed designand good-hearted design through the consideration ofcorporate social responsibility(CSR). In accordancewith this, suggested good deed design case andcampaign activity as the point, and analyzed designconcept extraction of corporate good deed designactivity and design value along with this. As the analysis result, good deed design takes animportant role of corporate management activity as thecore installation which establishes corporate brandpower. Also, modern meaning of ‘good deed design’is a general meaning where function․esthetics ofdesign as well as society․ethicality are combined, andit was comprehended that good deed design is gettingsettled as the alternative. Here, in conclusion theresearcher suggests that the corporate which pursuesCSR(corporate social responsibility) should establishsystematic design strategy based on corporate corecompetence in the long term, and this strategy shouldbe shared with consumers and promotes consumers’participation.