효과적인 스포츠벤처기업의 창업과 경영을 위한 운영실태 및 사례 연구

The aim of this research was to investigate various effective company operationmethods through research on management status of domestic sports venturecompanies. The process of this study was comprised of questionnaire surveytargeted at employees of sports venture companies and in-depth interviews with it'sCEOs. In detail, 250 employees were selected by a non-probability conveniencesampling method based on four classification system of the sports industry. TheCEOs were chosen by a snowball sampling method, among which 6 peoplecompleted the in-depth interviews finally. The questionnaire survey was constructedwith background variables and management status, which includes sub factors suchas human resource management, labor-management relations, non-financialperformance, financial performance, organizational performance, and marketingstrategy. The in-depth interview with the CEOs was proceeded by using a guidelinefor semi-structured interview method. The results of this investigation was asfollows. Firstly, the management status of sports venture companies were similar toeach other when compared based on industrial classification. The majority of theemployees' majors were identified as either business administration or sports-relatedwhich demonstrated their professionalism. In addition, their service periods wererelatively long and labor unions were not established. Furthermore, the scales ofsales were small, and the net profits were totalled in a scope of 5 to 20 percent lastyear. Sales increase rates were revealed by a growth of 2 to 9 percent. Secondly, thedifference of operating companies based on gender existed. Namely, femaleemployees scored higher than male employees in the section of human resource management, organizational performance, and in financial and non-financialperformance as well. Thirdly, the difference of operating companies according toemployees' ranks existed. Namely, there were meaningful differences inlabor-management relations, marketing strategies and in both financial andnon-financial performances. Fourthly, CEOs stressed the importance of humanresource management, labor-management relations, non-financial performances,financial performances, and organizational performances when questioned about themanagement status of companies. Meanwhile, they made statements about thedifficulty of operating companies in terms of competition with large corporations,financial security, networking and development of business models. Specificstatements on thorough organization management, encouragement of employees'personal development and marketing strategies for future business strategies werealso made by the CEOs. Finally, CEOs stressed the importance of marketingstrategies, human resource management, non-financial and financial performances,organizational performances and especially, challenges and visions which are theaspects crucial to the success of domestic sports venture companies.