벤처기업의 기술제휴 파트너 선정기준 및 성과에 관한 연구

Although the impact of technological partner selection on the success of technological alliance is critical, little attention has been paid to the area of technological alliance partner selection criteria and the relationship between partner selection criteria and success factors of alliance. This study bridges this gap by understanding previous studies of general alliance partner selection criteria such as marketing, international, logistics and production alliances. I drew technological alliance partner selection criteria using AHP method with 12 experts who are currently in charge of technological alliance activities at Korean Venture Companies. This study found 4 criteria such as ‘task-related’, ‘partner-related’, ‘learning-related’, ‘risk-related’ criteria with 14 items and the relative importance of technological alliance partner selection showed as follows: ‘risk-related’, ‘learning-related’, ‘partner-related’, ‘task-related’ criteria. In order to test the relationship between technological partner selection criteria and performance, I used 215 survey data of Korean Venture Companies. The results showed that ‘partner-related’ and ‘task-related’ criteria had strong positive impacts on the success of technological alliance. Further, I put 4 moderating variables into the study model in order to see their moderating effects. However, no moderating variable showed significant effects. In conclusion section, I discussed the findings and implications of this study and directions for future studies.