외식 영양표시에 대한 소비자의 인지도 및 만족도 조사

Increase in the number of people with obesity has been observed due to the rise of restaurant diners and theirexpenditures for dining out. The consumer's interests in health and health conscious consumption lead to provisionof menu labeling as a means of offering nutritional information for the consumer's informed food choice. Thepurpose of the study is to identify customer awareness of menu labeling for restaurants, including general awareness,types of restaurants customers are aware of as menu labeling offering, preferences for methods of menu labeling andperception on effective media for menu labeling. Further, the study examines customer satisfaction with menulabeling for restaurants. A self-administered survey has been used for data collection. A quota sampling has beenapplied and the sample consisted of customers who have seen menu labeling and have visited restaurants for the lastthree months at the times of survey. The survey has been conducted in Seoul and Kyonggi province in Korea, inAugust, 2013. The findings of the study indicate that customers have a medium level of awareness of menu labeling,while those in twenties showed a higher level of awareness than teens. Hamburger shops were the highest, followedby bakery shops, pizza places, and family restaurants, as the types of restaurants customers were aware of as menulabeling offering. A satisfaction level with menu labeling was also medium in general, while teens and twenties havehigher levels of satisfaction with menu labeling than thirties or older. The participants claimed menu books as themost preferred method of menu labeling for restaurants, while the most effective media for menu labeling was pressand mass media. The findings of the study offer the strategies for government and industry to improve menulabeling practices for customers.