국내 커피전문점의 유니폼 디자인 분석

The purpose of this study is to find the differences among the clothing brands through examination of present situationabout uniform design in domestic coffee houses and provide the basic materials in developing uniform designs toreflect the brand identity. For research contents and method, the overall circumstances were examined about the domesticcoffee houses and their uniforms at large via literature review. Then, characteristics on their 10 uniform designs werereviewed according to item, color, pattern and accessary. The following are results. First, cardigan, cap, and necktieaccording to the individual brand are added with basis of shirt and apron in composition of coffeehouse's uniform. Second, in cardigan, those colors including black, navy and brown are used, reminding of the coffee. Brand logoor symbol is also presented on it, which addresses the brand image. Third, the kind of shirt consists mainly withlong or short shirt blouse and long sleeve or short sleeve pique shirt. Job title or gender differentiates the shape andcolor. Fourth, one-piece type is commonly applied for the apron. At the same time, a short skirt is put on as well. An image expression is often found by the unique brand color also, but mostly, some dark tones like brown or blackare largely used. Fifth, in cap, various kinds are worn including the cap as in the case of baseball, fedora, beret,and hunting cap. In color, black or brown color same to that of apron is common, which fails to show differentiation. Thus, consideration of color remix with application of brand symbol is thought to be an alternative to this.