Sustainable Design: How Initiating Motives lead to Responsible Behaviors

Purpose: In this paper, we provided a theoretical base for sustainable design criteria; motivation technique. Six motivation techniques of information, goal-setting, comparison, commitment, incentives and rewards, and feedback are defined through previous research. Afterwards, four of best practices from advanced countries are introduced to see how sustainable designs are practice in real life. Composition/Logic: In sustainable design, motivation should be embedded. This is because it induces behaviors. Behaviors can be engulfed by the presentation of directed information, particularly at a time of local decision making. The idea of motivation is crucial to embed in the process of sustainable product design. Even if energy saving light bulb is efficient technology in conserving energy, the consequence of asking people to turn off the light when not in use is far better than just technology alone. Findings: The technology cannot embrace every corner of our lives. In sustainable design, motivation needs to be embedded which will induce desirable and responsible behaviors to sustainable life styles. Originality/Value: We found motivation as crucial element in sustainable design.