디자인 비즈니스 모델 활성화 방안 연구

Their simple ways of doing business and incessant needs of improving business performance under rapid environmental and industrial change have drawn the need that their operation has to be uplifted. Put another way, the current state of Korea's design industry is stagnant and not developed enough to better people' perception on design and encourage design activities. The need for increased awareness on design and heightened level of interest from people has to be led to more active design business in the market economy system, and this will eventually lay the ground for the advancement of the design industry. The aim of this study is to grasp the This industry has to take steps that will systemize business models in a way that fits itself and secure stronger competitiveness among design companies. Unlike manufacturers and Internet-based firms, the industry is in complete absence of effective framework that works for diverse business development. Particularly, previous studies are only focused on the theme of methods of carrying out diverse Internet businesses, not boosting the building of business models. This is why design specialty companies, a locomotive that drives the advancement of the Korean design business, is in dire need of functioning more actively so as to grow in scale and quality. Different ways of approach is necessary for research on development framework on business model to help them to devise new business models.