창업태도와 인식이 창업활동에 미치는 영향 : GEM data를 이용한 창업의도의 매개효과

The purpose of this study is to examine the factors influencing entrepreneurial activity of entrepreneurial attitudes, perceptions, and intentions and mediated effects of entrepreneurial intention using GEM (Global Entrepreneurship Monitor) data. This model tests various theoretical research hypotheses relating to entrepreneurial attitudes and perceptions, entrepreneurial intentions, and entrepreneurial activity. The proposed model is analyzed to target GEM data from 2011 to 2013. The result of hypothesis testing are as follows. First, entrepreneurial attitudes and social perceptions positively influence entrepreneurial intentions. Second, entrepreneurial attitudes and entrepreneurial intentions positively influence entrepreneurial activity. But social perceptions does not influence directly on entrepreneurial activity. Finally, entrepreneurial attitudes and social perceptions affected entrepreneurial activity by mediating entrepreneurial intentions. The results of this study will provide various implications to improve entrepreneurial activity and intentions.