임차인의 임대차계약 의사결정 실증분석

The tenant decision making of leasehold contract for large scale office building should be researched by focusing on the point that the most of tenants is a business, and the purpose for office building rent to make a leasehold contract with landlord not as for the everyday life, but as for the support of the business activities or production activities of a company. The leasehold contract of office building and decision-making of the lease agreement are organizationally conducted in the leasehold contract center or jointly as well as organizational purchasing is made by buying center. This study carried out the analysis of differences of tenant decision-making behavior for leasehold contract such as influences on the each steps of decision-making of leasehold(7 steps), characteristic recognition of decision-making of leasehold contract(7 characteristics) depending on the environmental characteristics of leasehold contract such as tenant's company characteristics (company size and sector) and representative characteristics of leasehold contract(working period in the leasehold contract department and title), and situation of leasehold contract such as rental space(more than 331㎡ and under 331㎡) and rental period(more than 2 years and under 2 years). H1 is to know the effect of the environmental characteristics of leasehold contract and the results of the empirical analysis are accepted partially. H2 is to know the effect of the situation of leasehold contract and the results of the empirical analysis are accepted partially. According to this results, landlord and property manager of large scale office building must differentiate their property in the market and retain tenants in the long term. Also, they need to increase contemporary customer satisfaction rahter than one-year-before customer satisfaction to achieve a higher relationship satisfaction and tenant retention in the long term.