외식 프랜차이즈의 관계 학습이 가맹본부 이미지와 관계 성과에 미치는 영향

Food service franchisees are subject to information sharing and relationship understanding, and are divided into three dimensions of relationship-specific memory. The purpose of this research is to examine the impact of relationship learning on the franchisor image and relationship performance. The results indicate that relationship learning results in information sharing and affects franchisor image. Although there was no direct effect on the relationship between information sharing and relationship performance, an indirect effect was found through mediating franchisor image. As for the impact of specific memory, it affected the franchsor image, but failed to affect the relationship performance. Although a direct effect was not found in the relationship between relationship storage and relationship performance, it was found that there is an indirect relationship through mediating the franchisor image. Furthermore, it was found that there is direct relationship between the franchisor image and relationship performance. The results of this empirical study indicate that the joint of interest is directly related to economic performance. Also, sharing specific memory-related information is found to influence the relationship through mediating franchisor image.