라이프스타일에 따른 중국 노년층의 해외여행상품 선택속성에 관한 연구

This study is to explore the necessity of study on the overseas travel selection attributes ofChinese elderly tourists while understanding the increasing travel potentiality and lifestyle of thisgroup. In terms of business this study aims to provide useful information about Chinese elderlytourists to marketers who focus on customer-oriented marketing. The scope of this study is to establish the theoretical concept of lifestyle and overseas travelselection attributes of Chinese elderly, based on which to do empirical analysis and verify thehypotheses presented in the research model and provide implications. The empirical implications of this study are as follows. First, it is necessary to develop events and trips that can be experienced directly through thedevelopment of facilities or places targeting the elderly. Secondly, to promote satisfaction of Chinese elderly, developing a variety of menu and food isneeded. Management of accommodation, convenience and services should be developed forelderly to get a convenient travel. Thirdly, by providing discounts to time flexible travelers, a highly prosper elderly travel marketis expected. Fourthly, it is important to develop travel products considering the type of lifestyle of elderly. In this study, I focus on Shanghai city, the most developed city in China. Different selectionattributes are changing based on different lifestyle. This study aims to derive reasonablemeasures and effective product development plans and marketing plans of the Chinese elderlytravel market.