우리나라의 전통적 리더십 행동이 집단구성원들의 조직동일시 지각과 조직시민행동에 미치는 영향

This study was intended to achieve the research purpose to find out some causes that havemade the organizational identification of group members and their organizational citizenshipbehavior lessen using traditional leadership behavior caused by performance merit system. Research model was composed with independent variables of authoritarian leadership behaviorand benevolent leadership behavior, a mediator of organizational identification, a dependentvariable of organizational citizenship behavior. Data collection was made by questionnaire tosalesmen of 10 big companies of department store, insurance company, bank and pharmacy etc. The hierarchical regression of SPSS 12.0 and the analytic process for mediating variable byKenny et al.(1989) were used for analysis about data. According to research results authoritarianleadership behavior gives negative impact on the organizational identification but on the contrarybenevolent leadership behavior positive one. This study shows that the functional perspective ofleadership theory can very much apply to traditional leadership behaviors of Korea. And it wasfound that the interaction effect between two leadership behaviors has negative relationship withthe organizational identification. Therefore, benevolent leadership must excess the level ofauthoritarian leadership to make organizational identification increase. And also organizationalidentification was revealed to become a complete mediator between traditional leadershipbehaviors and organizational citizenship behavior. Finally, study limits and following studysubjects were mentioned.